CMO Jenni Danby talks with just-food at the Natural Products Expo West trade show in California earlier this month.
Retail Leader March 2016
Retail Leader speaks with Chief Marketing Officer, Jenni Danby, on how the egg industry is shifting.
the happy egg co., the UK’s no. 1 free range egg brand and fastest growing free range egg brand in the US, has been awarded the ‘Excellence in Marketing Award’ by the Food, Drink & Agriculture Group of the Chartered Institute of Marketing, for its successful entry into the US.
Forbes sits down with TV personality and host of Hollywood Today Live Ross Mathews and Jenni Danby, Chief Marketing officer of the Happy Egg Co. – a free-range egg brand - to discuss both sides of the endorsement partnership.
Comedian Ross Mathews partners with the happy egg co. to kick-off the #FlockingHappy pledge,
urging consumers to shop more humanely.
Our Girls are Famous
“They taste better and make me feel good. Thank you for treating your chickens right, keeping them happy and producing great eggs.”
- Jean, CA
“We love happy eggs in our household. The flavor is rich and delicious! Thank you for doing things the RIGHT way.”
“Animal cruelty is a big issue with me. Your footage gives me hope! I will make it a point to only buy happy eggs.”
“Growing up, my grandmother raised chickens and we always had lovely fresh eggs. Happy eggs taste just like the ones from my grandmother’s chickens.”
“With happy eggs, you’ll see the difference and feel better about what you’re buying and feeding your family.” Christina, from Christina’s Cucina
“At the happy egg co. farms, their hens definitely receive 5 star treatment!” -Catherine, from Rabbit Food for my Bunny Teeth
We’ve cracked the case
Americans could make more informed decisions if purchasing eggs wasn't such a mystery
of Americans think the way hens are raised, such as whether they are kept in wire cages, have access to the outdoors, or are free to roam, is important
Of Americans don't know what the term "cage-free" indicates. Only 29% of Americans realize that "cage-free" hens may be free from wire cages, but have no access to the outdoors. Over one-third (34%) incorrectly interprets "cage-free" to mean hens spend most of their time outdoors and are free to roam.
Who's eating eggs?
Of Americans eat eggs, and one-third of these folks prefer them scrambled!