Happy Egg’s redesign is small but significant. The brand’s signature yellow carton is the same, but the company included photographs of real hens on the package to convey Happy Egg’s commitment to a free-range product.
Scaling quickly has required The Happy Egg Co. to be confident in retail customers, in how shoppers are behaving, and in its ability to market a brand of a high quality product.
the happy egg co. will be the official egg of the 2015 World Food Championships and an infused ingredient in the Top 10 Round ofthe World Sandwich Competition, from which the Ultimate World Grand Champion will emerge.
The happy egg co., leader in humanely raised eggs, launches newly designed package to help educate consumers about true free range eggs
Leader in humanely raised eggs continues to expand national distribution to support its mission of providing affordable humanely raised eggs
Our Girls are Famous
“They taste better and make me feel good. Thank you for treating your chickens right, keeping them happy and producing great eggs.”
- Jean, CA
“We love happy eggs in our household. The flavor is rich and delicious! Thank you for doing things the RIGHT way.”
“Animal cruelty is a big issue with me. Your footage gives me hope! I will make it a point to only buy happy eggs.”
“Growing up, my grandmother raised chickens and we always had lovely fresh eggs. Happy eggs taste just like the ones from my grandmother’s chickens.”
“With happy eggs, you’ll see the difference and feel better about what you’re buying and feeding your family.” Christina, from Christina’s Cucina
“At the happy egg co. farms, their hens definitely receive 5 star treatment!” -Catherine, from Rabbit Food for my Bunny Teeth
We’ve cracked the case
Americans could make more informed decisions if purchasing eggs wasn't such a mystery
of Americans think the way hens are raised, such as whether they are kept in wire cages, have access to the outdoors, or are free to roam, is important
Of Americans don't know what the term "cage-free" indicates. Only 29% of Americans realize that "cage-free" hens may be free from wire cages, but have no access to the outdoors. Over one-third (34%) incorrectly interprets "cage-free" to mean hens spend most of their time outdoors and are free to roam.
Who's eating eggs?
Of Americans eat eggs, and one-third of these folks prefer them scrambled!