Rogers Finn Partnersjulie@finnpartners.com
California Egg Laws Ruffle Feathers; the happy egg co. Continues Call for Higher Animal Welfare Standards
Beginning January 1, 2015, all eggs sold in California must come from hens that are housed in bigger cages. At the happy egg co. there is no debate; the hen always comes first.
The sounds of One Direction may set millions of girls’ hearts aflutter but hens are more moved by Beethoven according to a new study conducted by the University of Bristol. The study was commissioned by the happy egg co. to discover the positive benefits of music on hens as part of its long-term commitment to find new ways to make its flocks even happier. The results revealed six percent more eggs were laid in nest boxes playing classical music compared to the nest boxes playing songs by the most popular boy band in the world.
the happy egg co. has been named the winner of the International Egg Committee’s (IEC) 2014 Golden Egg Award for marketing excellence. The Golden Egg Award is given each year for the best marketing and promotional campaign submitted by a country egg association, egg producer, egg packer or egg processing company. The award was announced and presented to the brand at IEC's annual Gala Banquet, part of the 50th International Egg Commission Conference held in Edinburgh, Scotland from September 8-11, 2014.
Continuing its mission to make true Free Range eggs accessible across the U.S., the happy egg co. is once again expanding its distribution network with the addition of more than 200 Safeway locations in Arizona and Texas. Free Range on pasture eggs from the happy egg co.’s free to roam hens can now be found in more than 100 Safeway locations in Arizona and more than 100 Randalls and Tom Thumb stores in Texas.
the happy egg co. Free Range Egg Distribution Expands into Southern Calif. with New Packing Location
the happy egg co. continues to grow and expand its operations with the addition of a new Riverside County packing and distribution location in Norco, California. This will be the second packing location for the happy egg co., with the original facility in Summers, Arkansas.
This Independence Day, the free to roam hens at the happy egg co. are celebrating five liberties that every Free Range hen should have.
Continuing its mission to make true Free Range eggs accessible across the U.S., the happy egg co. is once again expanding its distribution network with the addition of Fred Meyer and QFC locations in Washington, Oregon and Idaho. Free Range on pasture eggs from the happy egg co.’s free to roam hens can now be found in 126 Fred Meyer locations and 66 QFC locations. This effort by the happy egg co. helps to meet the growing demand for food that is free of antibiotics and hormones, and comes from humanely raised animals.
the happy egg co. Expands its Free Range Flock to Meet Consumer Demand Despite Specialty Egg Industry Shortage
Continuing its mission to make high quality, Free Range on pasture eggs accessible across the U.S., the happy egg co. will expand its flock of Free Range hens by around 80 percent. the happy egg co. has experienced fast paced growth in consumer interest and retail support, for eggs from humanely raised hens.
Mother's Day is a time to celebrate and thank the special women in our lives. This Mother's Day, the hens at the happy egg co. have some egg-cellent tips to help you treat the "Mother Hen" in your life.
The egg-case is in disarray. Lack of federal labeling standards and misuse of category terminology such as "cage-free," "organic," and "free range" has led to mass consumer egg carton confusion. According to a recent Kelton Research survey, though 78 percent of Americans think the way hens are raised is important, over 170 million Americans don't know what the term "cage-free" actually means. Adding to this confusion, more than one-quarter of Americans think "cage-free" and "free range" mean the same thing.
Continuing its mission to make high quality, Free Range eggs accessible across the U.S., the happy egg co. is once again expanding its distribution network with the addition of Ingles Markets. Free Range on pasture eggs from the happy egg co. can now be found in all 200+ Ingles Market retail locations across Alabama, Georgia, North Carolina, South Carolina, Tennessee and Virginia. This effort by the happy egg co. helps to meet the growing demand for food from humanely raised animals.
Just in time for Spring and the Easter holiday season, a new study conducted by Kelton Global* has revealed Americans' egg preferences are all about "scrambled." 98 percent of the nation eats eggs, but one-third of Americans prefer their eggs scrambled. Only seven percent prefer their eggs to be hard-boiled. What to do this Easter? the happy egg co. wants you to be egg-spertly creative and transform those hard-boiled eggs into works of art and palate pleasing meals.
Continuing its mission to make high quality, Free Range on pasture eggs accessible, the happy egg co. today announced it is expanding its distribution network with the addition of national grocery store chain, Safeway Inc. The happy egg brand can now be found in 400+ Safeway locations across Northern California, Southern California and Colorado, helping to meet the growing demand for eggs from humanely raised hens.
the happy egg co. Free Range on Pasture Eggs Named Winner of 2014 Better Homes and Gardens Best New Product Award
the happy egg co. is proud to announce it has been named the winner of Best New Egg in the 2014 Better Homes and Gardens Best New Product Awards. The award is based on the 2014 BrandSpark/Better Homes and Gardens American Shopper Study of 80,000 voters nationwide.
With President Obama signing the Agriculture Act of 2014 on February 7th, California's Prevention of Farm Animal Cruelty Act (Prop 2), a leading animal welfare act passed by voters in 2008, stands firm. The final Agriculture Act does not include a controversial amendment that would have nullified the state specific animal welfare requirements. Thus, egg-laying hens in California must soon be able to turn around freely, lie down, stand up, and fully extend their limbs while confined in their cages.
Last week, the happy egg co. celebrated a significant milestone eclipsing one-million dozen Free Range eggs sold in the U.S. The company has also released data on its first year of selling Free Range on pasture eggs to consumers throughout the U.S. grocery market.
Happy birds make delicious eggs, with the nutritious, golden yolks that nature intended. The happy egg co. farms let hens be hens, because the happy egg co. believes that when they live better, they lay better eggs.
Continuing its mission to make high quality, Free Range on pasture eggs accessible across the U.S., the happy egg co. announced today it will once again expand its distribution network with the addition of The Fresh Market grocery chain.
Continuing its mission to make high quality, Free Range on pasture eggs accessible across the U.S., the happy egg co. announced today it will once again expand its distribution network with the addition of The Fresh Market grocery chain. Free Range on pasture eggs from the happy egg co. can now be found in 150+ The Fresh Market retail locations across the country.
the happy egg co. lands the cover of the February issue of Egg Industry. Read more about our growth as a company and the impending implementation of Proposition 2 in California.
Perishable News: the happy egg co. Recognized As The First 100% Free-Range Egg Co. Certified By Humane Farm Animal Care
Humane Farm Animal Care (HFAC) announced new standards for products that are labeled Certified Humane, and either Free Range or Pasture Raised.
the happy egg co. Recognized as the First 100 Percent Free Range Egg Company Certified by Humane Farm Animal Care
Humane Farm Animal Care (HFAC) announced new standards for products that are labeled Certified Humane, and either "Free Range" or "Pasture Raised." The new standards dictate a primary requirement for labeling eggs as Certified Humane Free Range is 2 square feet per bird, and 108 square feet per bird for Certified Humane Pasture Raised.
Eggs. Soft boiled. Over easy. Scrambled. Walk into the hottest restaurants across the country, or turn on the latest celebrity cooking show and it's clear the egg is having a renaissance.
the happy egg co. linked up with renowned British author and hen-keeper Catherine Alliott to offer some 'hen-tertainment' to its flocks. Watch CBS's Mark Phillips cover the first ever Chick Lit novel written and recorded just for hens.
Have you heard? The new happy egg 10-pack containers have landed in Walmart stores across the west! Read more to learn about our expanded distribution.
Thanksgiving is the biggest food holiday of the year, and what better way to fuel up and enjoy the holiday than with a healthy breakfast. As the happy egg co. recently flocked to shelves at King Soopers in September, the happy egg co. President Matt Materazo and Colorado blogger Lauren Grier of Climbing Grier Mountain shares tips for three types of breakfasts Coloradans can make to celebrate the holiday.
How do you make a healthier egg? the happy egg co. starts with the chicken. Read more about how we are doing our part in building "The Better Egg" in this Wall Street Journal article.
the happy egg co. is expanding distribution of its high quality Free Range eggs to Walmart stores across the west, including Arizona, California, Colorado, Montana, North Dakota, Nebraska, Nevada, Oregon, South Dakota and Wyoming. With Walmart and the happy egg co.'s commitment to sustainable and affordable products, the availability of happy eggs from the happy egg co. at Walmart provides customers with better access to Free Range eggs.
the happy egg co. is expanding distribution of its high quality Free Range eggs to 84 Albertsons stores in Texas, Louisiana and Arkansas in October. The availability of happy eggs from the happy egg co. at Albertsons Southern division locations will give consumers something to cluck about as Free Range eggs are made conveniently available at a reasonable price, $4.99 a dozen, at local grocery stores.
Coloradans can now enjoy high quality Free Range eggs at an affordable price as the happy egg co. flocks to 451 King Soopers and City Market stores throughout the state. Meeting the increased demand from Colorado residents for food from animals that are cared for using the best standards, the happy egg co. will become available for the first time on King Soopers and City Market egg shelves in September.
the happy egg co. is pleased to announce the appointment of Matt Materazo to the position of president and general manager of the company's US operation. Materazo brings more than 25 years of food and beverage as well as consumer packaged goods experence to his new role.
Erin Kuschner discusses the difference between the terms "Free Range" and "Cage-Free" and shares why our hens love our Certified Humane Free Range farms.
the happy egg co. is expanding distribution of its Free Range eggs to include 38 Whole Foods Market stores in Northern California.
Parent Company of the happy egg co. Recognized in Ground Breaking Report on Farm Animal Welfare in Europe
the happy egg co. today announced that their UK parent company, Noble Foods, has been recognized by The Business Benchmark on Farm Animal Welfare (BBFAW) as a clear leader in good practice, and as one of the few companies in Europe where farm animal welfare is integral to their business strategy. The survey was conducted throughout 2012 and is the first global measure of farm animal welfare management, policy commitment and disclosure in food companies.
For thousands of men across the country, determining how to celebrate Valentine's Day can be one of the most stressful decisions they'll make all year. This year, the "Girls" have prepared a fool-proof plan to help men celebrate the one they love while staying firmly rooted in the hen house all at once.
Happy egg hens land the cover of the February issue of Egg Industry. Read more about our availability in the US, our point of view when it comes to animal welfare, and what it takes to be a happy egg farmer.
One of the most popular New Year's resolutions is to live a healthier, more active lifestyle. With 2013 in full swing, don't chicken out on your resolution! This year, scramble up your goals and resolve to live your best life yet-like a Free Range hen from the happy egg co.
KTLA Morning News Anchor Jessica Holmes visits with happy egg chefs, the Grub Gals, to learn five ways to make Eggs Benedict featuring happy eggs from the happy egg co. Watch the Grub Gals in action, while they use Free Range eggs from the happy egg co. in their dishes, and learn how you too can make Sunshine Egg Benedict at home.
The NBC Today Show's Phil Lempert, aka the Supermarket Guru, peeps up about happy eggs. The verdict? A happy Phil! With a score of 92, they're a certifiable hit.
The happy egg co. is giving shoppers something to cluck about as they expand distribution of their Free Range eggs into select Southern California Gelson's grocery stores and fresh & easy locations throughout Southern California, Arizona and Nevada.
This week, the happy egg co. will give Southern Californians something to cluck about as they expand distribution of their Free Range eggs into select Gelson's grocery stores throughout Southern California.
Is there a difference in the choice of eggs you place on your table?
Now, for the first time, the happy egg co. will give Southern Californians something to cluck about as their Free Range eggs are made conveniently available at a reasonable price at local grocery stores.
Meet the goddesses of grub
The Grub Gals demonstrate the proper way to poach an egg, teach us not to fear a souffle and give deviled eggs a makeover. Read on for a bevy of signature recipes from these award-winning chefs.
Shopping in the egg aisle has never been more confusing. Cage-free, free range, organic, farm fresh: what do they all mean? Read on to find out.
Free range fun for everyone
Click on through for a generous serving of egg jokes and more. Download our Free Ranger app and roam around the virtual farm, or even make your own board game.